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market follower

См. также в других словарях:

  • market follower — UK US noun [C] COMMERCE ► a company that is not the leading company in a particular market but that chooses to keep its position rather than competing in a forceful way to increase its share of the market: »Market followers must know how to hold… …   Financial and business terms

  • market follower strategy — /ˌmɑ:kɪt fɒləυə ˌstrætədʒi/ noun a strategy of a company which does not directly challenge the market leaders, but attempts to benefit from their innovations and gain a profitable corner of the market ● Adopting a market follower strategy greatly …   Marketing dictionary in english

  • market follower — A firm that is usually second to the market leader in an industry and wants to hold its share without upsetting the status quo. Market followers do not want to challenge the leader, but can maintain their market share with much lower investment… …   Big dictionary of business and management

  • follower — fol‧low‧er [ˈfɒləʊə ǁ ˈfɑːloʊər] noun [countable] 1. also market follower MARKETING a company or product which is not one of the main ones in a particular market and does not have a large share of the market: • They returned to the business last… …   Financial and business terms

  • market leader — ➔ leader * * * market leader UK US noun [C] COMMERCE ► the company that sells most of a product or service in a particular market: market leader for/in sth »The supermarket chain is now the market leader in baby goods. »His aim is to become the… …   Financial and business terms

  • market challenger — UK US noun [C] COMMERCE ► the company or product that is second in market share (= the number of customers or sales a company has compared with others of the same type) in a particular market: »With around 10% to 15% market share, the company is… …   Financial and business terms

  • market nicher — UK US noun [C] MARKETING, COMMERCE ► a company that sells a product or service that few other companies provide: »A true market nicher has a distinctive product that appeals strongly to a particular consumer group. → Compare MARKET CHALLENGER(Cf …   Financial and business terms

  • follower — / fɒləυə/ noun a company which follows others into a market …   Marketing dictionary in english

  • Time to market — Unter dem Begriff time to market (TTM) (englisch, etwa: Vorlaufzeit, Produkteinführungszeit) versteht man die Zeitdauer von der Produktentwicklung bis zur Platzierung des Produkts am Markt. In dieser Zeit entstehen für das Produkt Kosten, es… …   Deutsch Wikipedia

  • Time-to-Market — Unter dem Begriff „time to market“ (TTM) (englisch, etwa: Vorlaufzeit, Produkteinführungszeit) versteht man die Zeitdauer von der Produktentwicklung bis zur Platzierung des Produkts am Markt. In dieser Zeit entstehen für das Produkt Kosten, es… …   Deutsch Wikipedia

  • LGBT characters in video games — In the history of computer and video games, lesbian, gay, bisexual and transgender (LGBT) characters have been depicted to varying degrees to further plotlines, as a storytelling device and also with other motivations in video games. The changing …   Wikipedia

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